Social Media Marketing 2015- The Complete Certificate Course

BRAND NEW: The most comprehensive social media course on Udemy by best-selling insturctors. Go viral, get started today!

1 ratings, 8 students enrolled

Course Overview

Ready to take your business viral? Harness the power of social media with our extensive social media course. Everything from Twitter and Facebook to blogging, social media automation, G+ and content marketing.

Social Media Marketing describes “an interdisciplinary and cross-functional concept that uses social media (often in combination with other communications channels) to achieve organizational goals by creating value for stakeholders.”. Companies address several stakeholders through social media marketing including (potential) customers, (potential) employees, journalists, bloggers and the general public. On a strategic level, social media marketing includes the management of the implementation, governance, scope (e.g. more active or passive use) and the establishment of a firm’s desired social media culture. This requires marketers

What are the requirements?

You should have a business need for social media - either as someone who is an entrepreneur or within an organisation

What am I going to get from this course?

Understand the social media foundations
Be able to fully audit their organisation
Plan goals and create a vision
Understand the basics of Youtube, Facebook, Google+, Twitter, Instagram and blogging

What is the target audience?

Those looking for a comprehensive social media certificate
This course is not for personal use of social media

About the Author

With a focus on cinematic beauty and human connection, Sam specializes in capturing peoples’ cultures and lifestyles. His affinity for traveling has led him to work on productions of all types and sizes across the United States, Western Europe, Central and South America. His travels abroad have taught him invaluable lessons in rural cinematography, multilingual interviews, and what it takes to capture stories while on the road.

Born and raised in the skateboard and surf culture of Santa Cruz, California, Sam found his passion for photography and filmmaking at a young age while making extreme sports videos with his friends. At Loyola Marymount University’s School of Film and Television, he was educated in many aspects of filmmaking but focused on cinematography, directing, and documentary film.

Today, Sam looks to further explore the art of photography and new technologies of cinematography, expand his production company, Will Call Cinematic and continue to explore cultures around the world.

Course Curriculum

Section 1: Social media marketing

Introduction

Social Media Marketing

56 Page
Social networking websites

Social networking websites allow individuals and businesses to interact with one another and build relationships and communities online. When companies join these social channels, consumers can interact with them directly. That interaction can be more personal to users than traditional methods of outbound marketing and advertising
Mobile phones

Just under half the world

Section 2: approach

The passive approach

Social media can be a useful source of market information and customer's voice. Blogs, content communities, and forums are platforms where individuals share their reviews and recommendations of brands, products, and services. Businesses are able to tap and analyze the customer voice generated in social media for marketing purposes; in this sense the social media is an inexpensive source of market intelligence which can be used by marketers to track problems and market opportunities. For example, the internet erupted with videos and pictures of iPhone 6 bend test which showed that the coveted phone would bend merely by hand. The so-called

00:03:33
The active approach

Social media can be used not only as public relations and direct marketing tools but also as communication channels (targeting specific audiences with social media influencers) and as customer engagement tools. Facebook and LinkedIn are leading social media platforms where users can hyper-target their ads. Hypertargeting not only uses public profile information but also information users submit but hide from others. There are several examples of firms initiating some form of online dialog with the public to foster relations with customers. According to Constantinides, Lorenzo and G

reviews

super Admin

I thought this class was very helpful and useful. This course was recommended by someone close to me to take it and I am very glad I did! I learned new things and improved my skills. I hope to keep improving after this course! The instructor's are amazing! Always giving feed back, details, and were there if you needed any help. Thank you! I really enjoyed this class!
8 years ago

Price
USD 174.99
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Social Media Marketing 2015- The Complete Certificate Course

Course Overview

What are the requirements?

What am I going to get from this course?

What is the target audience?

About the Author

Course Curriculum

Section 1: Social media marketing

Introduction

Social networking websites

Mobile phones

Section 2: approach

The passive approach

The active approach

reviews

Instructor

Mohamed Yahya

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